Why Dynamics CRM?

Microsoft, being a Siebel user, experienced first-hand the mistakes made by the first generation of CRM software developers. The main mistake was that they were far too difficult and confusing for most users. Even though fortunes were spent on implementing such systems they met huge resistance within the workplace, hence for many organisations these implementations were a costly failure.

As a result Microsoft Dynamics CRM, which was written from the ground up as their flagship .Net 2.0 application, was designed with the key goal of being easy to use and thus gaining high user adoption and satisfaction.

Microsoft CRM key design goals:

• Ease of use
• Native Outlook interface
• Automatic Exchange e-mail integration / routing
• Exchange Calendar integration
• Web interface
• Seamless Office integration
• Flexible and adaptable to work the way businesses work
• Pervasive Web Services for easy integration
• Workflow configurable without coding
• Easy customisation without coding
• Core powerful, ‘out-of-the-box’ functionality
• SQL Server Reporting Services integration
• Secure, reliable and scalable