Forrester Report on CRM

Technology analyst firm Forrester recently released reports that evaluate and rank CRM business applications in both the mid and enterprise markets. Microsoft Dynamics CRM was ranked as a "leader" in both of these market spaces, outstripping even Salesforce.com!

Key benefits of the Dynamics CRM solution as summarised by Forrester:

“Microsoft Dynamics CRM. Over the past five years, Microsoft has established itself as a major CRM player thanks to deep capital investment, a formidable strategy, and strong branding. The product is strong in SFA, internationalization, and usability. Arguably its greatest strength is its native Microsoft Office user experience. The solution is set up to look, feel, and function like Outlook. Sales analysis tools, opportunity management, and setup and configuration capabilities are the application’s key SFA strengths. The product also is available in multiple deployment options and is attractively priced below many of the alternative products in the market. The solution is built on the Microsoft .NET framework and integrates seamlessly with other Microsoft productivity tools, like Office, Outlook, and SharePoint.”

The only negative point conveyed by Forrester was the fact that the product does not possess deep industry vertical capabilities, at least not out-of-the-box. This is where custom development partners who also have Dynamics CRM competency, such as M4 Systems, have the upper hand. With our own development subsidiary boasting a highly talented and motivated team of developers and with dedication to excellence, we can create sector-specific functionality at surprisingly reasonable cost. Contact us now to initiate a dialogue.