Why Dynamics CRM?
A CRM system is only ever as good as the data it holds. Similarly, data accuracy and relevance are very much dependent on the user. Microsoft Dynamics CRM has therefore been developed very much with the user in mind. The familiar and easy to use design of Dynamics CRM facilitates instant user buy-in and rapid adoption across the entire business.
Microsoft Dynamics CRM is a business software application that enables organisations to track, manage and report on customer interactions and their performance.
Microsoft CRM includes the following three main entities:
- Sales: Accounts, Contacts, Leads, Opportunities, Marketing lists, Competitors, Products, Sales Literature, Quotes, Orders, Invoices, Quick Campaigns, Goals, Goal Metrics, Rollup Queries
- Marketing: Accounts, Contacts, Leads, Marketing Lists, Campaigns, Products, Sales Literature, Quick Campaigns
- Services: Accounts, Contacts, Service Calendar, Cases, Knowledge Base, Contracts, Products, Services, Goals, Goal Metrics, Rollup Queries
|
|
 |
Even though Microsoft CRM includes three main entities, organisations can extend the software through custom entities to track other types of related data, such as projects, events, status reports, etc. In this way, Dynamics CRM provides an extendable (xRM) platform to manage your customer relationships for specific industries.
Extended Relationship Management is flexible and extensible application framework that allows companies to extend beyond sales productivity and customer services to provide far greater impact on business productivity.
Microsoft Dynamics CRM is being used more and more often as a development framework rather than a final solution.
All businesses are different. Microsoft have recognised this by providing core entities out of the box, but at the same time giving companies the tools to completely change the look, feel and functionality of Dynamics CRM to meet their exact needs. |
|
 |
xRM equals x Relationship Management where "x" can be anything. Microsoft Dynamics CRM could be extended to cater for:
- Membership Management for Magazine Subscriptions - Entities could be designed around a core of Subscribers and Memberships. The system could then be used to drive marketing campaigns to attract more members or diversify the existing membership database to encourage new subscriptions.
- Online Ticket Allocation for a Theatre - Entities could be designed around attendees, Tickets, Shows, Performances. The system could track ticket sales and provide an excellent integration into an online customer portal for the purchasing of tickets.
- Estate Agency Buyers and Tenants Management - Entities could be design around Properties, Tenants, Buyers, and Owners. With the possibility of SMS integration to keep tenants updated on their contract expiration and providing a full database of contract negotiations with the ability to report on the points that contract exchanges may have broken down to try to eliminate lost opportunities.
These are only a few of the possible uses for Microsoft Dynamics CRM. There are hundreds of potential applications for such a powerful framework.
Microsoft Dynamics CRM is:
- Affordable - Price for CRM Online is Only £ 29.50 + VAT per user per month
- Easy to use - Requiring minimal training and IT intervention
- Familiar - Microsoft Dynamics CRM provides you with a powerful set of CRM capabilities within a familiar Outlook interface
- Flexible - Microsoft CRM can be easily customised (customisation without coding) to support your changing needs with point-and-click customisation, role-based forms and powerful developer tools
- Highly productive - Featuring seamless Office and Exchange e-mail / Calendar integration
- Cross - functional - Interconnectivity with ERP/SCM/HR systems (e.g. Dynamics GP or AX) to give a more rounded view of the business
- Easy to access - On and Off - line access
- Fosters responsiveness and accountability - With configurable and easy to use workflow models. User prompt Dialogs as wizard driven operations are ideal for customer support, troubleshooting, lead qualifications
- Effortless reporting - On your business's position in real-time with regard to lead generation, opportunities, sales and customer service performance
|
|
 |
- Secure, reliable and scalable - resides on SQL Server architecture
- Power of Choice - CRM 2011 offers a choice of On-premise or Online. When your business needs change, you have the option of switching to Microsoft Dynamics CRM on-premise software built on the same code base as Microsoft Dynamics CRM Online, giving you the true power of choice.
- Leadership - Microsoft Dynamics CRM is named a leader by two independent research firms:
Leader in Forrester
- Wave rating for CRM Suite(Midsize Organisations) - Find out more.
- Wave rating for CRM Suite(Large Organisations) - Find out more.
- Wave rating for CRM Suites, Customer Service Solutions - Find out more.
Leader in Gartner
- Magic Quadrant for CRM Customer Service Contact Centres - Find out more.
- Magic Quadrant for Sales Force Automation - Find out more.