Introduction - What is CRM?
Customer Relationship Management (CRM) is a
customer-centric philosophy that should permeate a whole
organisation. Creating a customer-focused strategy is essential before
embarking on a plan to invest in any CRM system. CRM software is a means to
facilitate the implementation of such a strategy.
The right CRM solution can help companies
improve marketing, sales, and service engagement, driving efficiency and improving
customer experience - increasingly
important for companies to win and retain customers.
Microsoft Dynamics CRM - Intelligent Customer Engagement
Microsoft Dynamics CRM helps you make every
customer engagement an intelligent one, so you can market smarter, sell
effectively, and deliver amazing customer experiences anywhere.
Dynamics CRM helps companies by building long-term
customer relationships that are:
end-to-end, outcome-focused journeys that engage at the right time and place
determining the next best interaction with your customer based on context
Made predictive by
using analytics—internal and external data to identify patterns and predict
Delivered in the cloud, on-premise, or as a hybrid
combination, Dynamics CRM can help your organisation to:
processes that nurture customer relationships and satisfaction
satisfaction, loyalty and engagement with your customers
on investment (ROI)