Key improvements in Dynamics CRM 2015 Marketing

Updates in Microsoft Dynamics CRM 2015 enable your marketing team to seamlessly go from planning, to execution, leveraging the power of Excel and Power BI to measure campaigns across channels from start to finish.

You can engage customers one-to-one across channels, build your sales pipeline and demonstrate the impact of your marketing investments in real-time.

Multi-channel Marketing

Today’s buyer is smart and getting smarter each day. You need to understand what matters most to them and help them get to the truth that they seek. Quickly and consistently. The 2015 update of Dynamics Marketing helps organisatons streamline campaign creation and improve segmentation with graphical email editing, A/B and split testing, integrated offers and approval workflows.

Email Editor

The new Email editor provides markter with the ability to select from pre-defined templates or create an Email from scratch using an interactive drag and drop build process or an advanced editor for the CSS & HTML experts.

 

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Campaign Management Console

The Campaign Management Console has been enhanced to include complex multi-condition triggers to fine tune responses, embedded cross campaign offers and A/B testing. A/B testing provides marketers the confidence that their efforts will deliver the desired impact by easily setting up and running A/B tests that are multi-objective with results displayed via in place real-time analytics.

 

Integrated Social Listening

Ensure success with integrated transactional and social insights and positively impact on your brand with sentiment analysis.

Microsoft CRM 2015

 

Sales Collaboration

Strengthen your marketing and sales synergies with the new Sales Collaboration Panel which allows sellers to provide input into campaigns and targeting. Sellers can gain visibility into the campaign activities and can control communications targeting their customers as well as setup and receive alerts based on their interactions.
 

Marketing Resource Management

Gain unprecedented visibility into your marketing plan with the new Marketing Calendar and improve collaborative marketing with click to call capabilities from Lync.

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Internal Process Automation

Easily design approval processes and track their status to ensure your team is aligned and on target to meet deadlines.

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CRM for Outlook Configuration in Dynamics CRM 2015      

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